Monday, 10 January 2011

#19: A FAB editorial part 1

One of the great things that I enjoy about photography is conceiving and executing an idea for
a shoot from inception till delivery. I tend to have about a dozen ideas circulating in my head at any given time, the challenge is bringing these ideas to the table and executing them in a photographic context.
Last year I did a few editorials for FAB magazine (A new and fresh African magazine, that is a
cut above all the rest). They commissioned me to shoot their swimsuit editorial which was a bit of challenge. I had never shot models in swimsuits and I wasn't sure what direction to go with the shoot. After some thought
and meeting with the editor, I decided to create a concept based on the african underwater goddess, Mami
water. The idea centred around an underwater haven for underwater mami water girls who reflected the strength and playfulness of the goddess.
Once I finalised the concept I discussed with the Fashion editor and created a moodboard of the look and style of the images. I worked with the FAB team who were great in bringing the ideas to images.
Working with a great team is one of the most paramount things on a shoot and I take the time to
research creatives and their style to know if it will fit in with my style.

The FAB team
Stylist: Yoanna Pepper Okwesa
MUA: Tamara Crockett
Models: Sylvie and Paula


Nimz said...


NoLimit said...

Love it! Yoanna rocks1

DrAjao said...

Finely Executed

My Nigerian Plate said...

Great Read!
Wishing the visualist A Bright and Sparkling 2011.